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Domain Name
Appraisal
Internet domain names have intangible value, but the commercial
value may be significant.
First class domain names are true pharmaceutical marketing assets
that will continue to generate click-throughs
even when the online marketing budget decreases. They are ideal to
attract visitors searching for information about diseases and
conditions due to their likelihood to be typed-in by an internet
user and to be ranked in search engines. The value of the domain
names is influenced by a variety of factors. The more of the
following factors apply to a particular domain name the higher the
market value will be. A generic keyword domain name is valuable when
it …
-
... exactly represents for what it stands for
-
... reflects one of the top therapeutic areas/classes (billion
dollar sales)
-
... can be used internationally
-
... is short,
clear and easy to remember
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... represents an expensive treatment area or chronic disease
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... reflects a theme attractive to media or is a taboo/sex theme
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... is an often searched keyword in search engines
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... is already mentioned as subject in a lot of websites in
search engines
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... is
used as one of the common gTLDs like .com or as one of the
ccTLDs like .ca
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... already collects a lot of traffic by type-ins or as actively
used website
To evaluate the value of a
particular domain name please contact our team at
appraisal(at)pharma.biz. The cost
related with a detailed analyis are US$ 150.
Which terms are ideal as domain names and why?
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Taboo themes (e.g. hemorrhoids, warts, herpes, hairloss) –
Patients often purchase products at an internet pharmacy
-
Sexual disorders (e.g. impotence, vaginal mycosis, bph) –
Patients often purchase products at an internet pharmacy
-
Chronical diseases with a high number of patients, high
treatment cost and a high lifetime value of the patient (e.g.
arthritis, diabetes, overweight, heart disease)
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Diseases with an high involvement an a high level of suffering
(e.g. multiple sclerosis, alzheimer, parkinson)
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Diseases with a high need for communication and an often life
long suffering (e.g. migraine, allergies)
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Diseases with a high need for information, a complex therapeutic
scheme or a lot of alternative treatment options (e.g. cancer,
menopause, homoeopathics)
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Diseases and conditions were the suffering subjects are not
mobile by physical impairment or where not enough patients in
the neighbourhood to meet with (e.g. rheumatoid arthritis,
orphan diseases)
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Medical themes with a young target group (e.g. pregnancy,
contraception)
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Life style and hyped diseases and conditions (e.g. aging, diet,
adhd)
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Diseases where your company is market leader, wants to penetrate
new and innovative products or tries to create a new therapeutic
area
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Diseases where the products are not reimbursed by health
insurances
-
General medical terms (healthcare/pharmacy/medicine.com)
Examples from other industries
here
Find
here an excellent article
about the economic and social value of domain name
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